Wunderman, Lester <br/><br/>
Being direct : making advertising pay 
by Lester Wunderman 
 - 1st ed. 
 - New York:   Random House, Inc.  1996 
 - xxiv, 305p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0394540638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising agency<br/>all began<br/>American express card<br/>choices<br/>dialogue marketing<br/>direct marketing media<br/>discover new medium<br/>invent best seller<br/>magic ingredient<br/>power of clubs<br/>time flies
<br/><br/><label>Dewey Class. No.: </label>658.84  / WUN