TY  - BOOK
AU  - Wunderman, Lester
TI  - Being direct : making advertising pay
SN  - 0394540638
U1  - 658.84 
PY  - 1996///
CY  - New York: 
PB  - Random House, Inc.
KW  - advertising agency
KW  - all began
KW  - American express card
KW  - choices
KW  - dialogue marketing
KW  - direct marketing media
KW  - discover new medium
KW  - invent best seller
KW  - magic ingredient
KW  - power of clubs
KW  - time flies
ER  -