Roberts, Mary Lou <br/><br/>
Direct marketing management 
by Mary Lou Roberts and Paul D. Berger 
 - 2nd ed. 
 - London:   Prentice-Hall International Limited  1999 
 - xviii, 447p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>013084084X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>broadcast media<br/>business to business<br/>catalog marketing<br/>contemporary direct marketing<br/>creative strategy<br/>customer databases<br/>customer service<br/>direct marketing<br/>interactive media<br/>mail campaigns<br/>mailing lists<br/>marketing programs<br/>planning and positioning<br/>print media<br/>profitability<br/>segmentation<br/>tele marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / ROB