Longinotti-Buitoni, Gian Luigi <br/><br/>
Selling dreams : how to make any product irresistible 
by Gian Luigi Longinotti-Buitoni with Kip Longinotti-Buitoni 
 - New York:   Simon and Schuster  1999 
 - 335p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0684850792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customers dreams<br/>dream makers<br/>dreamketing<br/>financing creativity<br/>marketing<br/>redefining excellence<br/>selling<br/>selling dream<br/>shaping of dreams
<br/><br/><label>Dewey Class. No.: </label>658.85  / LON