TY  - BOOK
AU  - Longinotti-Buitoni, Gian Luigi
AU  - Longinotti-Buitoni, Kip
TI  - Selling dreams : how to make any product irresistible
SN  - 0684850792
U1  - 658.85 
PY  - 1999///
CY  - New York: 
PB  - Simon and Schuster
KW  - customers dreams
KW  - dream makers
KW  - dreamketing
KW  - financing creativity
KW  - marketing
KW  - redefining excellence
KW  - selling
KW  - selling dream
KW  - shaping of dreams
ER  -