TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9971512939
U1  - 658.8 
PY  - 1998///
CY  - Singapore: 
PB  - John Wiley and Sons Pte Ltd
KW  - business strategy
KW  - competitor analysis
KW  - customer analysis
KW  - differentiation strategy
KW  - diversification
KW  - environmental
KW  - formal planning systems
KW  - global strategy
KW  - growth strategy
KW  - hostile markets
KW  - internal
KW  - market
KW  - marketing
KW  - strategic market management
ER  -