Pati, Debashis <br/><br/>
Branding concepts and process 
by Debashis Pati 
 - New Delhi:   Macmillan India Ltd.  2002 
 - xi, 212p., app.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>0333 93715 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>associations<br/>branding<br/>equity<br/>health<br/>image<br/>legal perspective<br/>name<br/>symbol
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAT