DeFleur, Melvil L. <br/><br/>
Understanding mass communication : a liberal arts perspective 
by Melvin L. DeFleur and Everette E. Dennis 
 - 7th ed. 
 - Boston:   Houghton Miffilin co.  2002 
 - xix, 504p., app., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>0618128573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>books<br/>international communication<br/>magazine<br/>mass communication<br/>media audiences<br/>media ethics<br/>movies and motion picture<br/>newspaper<br/>popular culture<br/>public relations<br/>radio<br/>television<br/>understanding media effects
<br/><br/><label>Dewey Class. No.: </label>302.23  / DEF