Langwost, Ralf <br/><br/>
How to catch the big idea : the strategies of the top-creatives 
by Ralf Langwost 
 - Erlangen:   Kommunikations Agentur  2004 
 - 294p., ind  23 cm x 23 cm 
<br/><br/><label>ISBN: </label>3895182386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>added value power<br/>client<br/>client brief<br/>company vision<br/>creative brief<br/>information<br/>management principles<br/>strategy<br/>success factors
<br/><br/><label>Dewey Class. No.: </label>659.132  / LAN