TY  - BOOK
AU  - Proctor, Tony
TI  - The essence of management creativity
T2  - Essence of management series
SN  - 8120312074
U1  - 658.4094 
PY  - 1995///
CY  - New Delhi: 
PB  - Prentice-Hall of India Private Limited
KW  - brainstorming
KW  - creative ability in business
KW  - creative thinking
KW  - group problem solving
ER  -