Bacon, Terry R. Selling to major accounts : tools, techniques, and practical solutions for the sales manager by Terry R. Bacon - New Delhi: Prentice-Hall of India Pvt. Ltd. 2008 - xiii, 322p., ind. 26 cm x 19 cm ISBN: 0814404626 Subjects--Topical Terms: account planningaccount planningclassifying customersclassifying customersclassifying customersclassifying customerscustomer loyaltycustomer relationshipscustomer relationshipscustomer relationshipscustomer relationshipskey accountsresponsibilitiesresponsibilitiesresponsibilitiesresponsibilitiessellingstrategic account managementstrategic account managementstrategic account managementstrategic account managementSWOT Dewey Class. No.: 658.85 / BAC