TY  - BOOK
AU  - Griffin, Tom
TI  - International marketing communications
SN  - 0750605529
U1  - 659.1 
PY  - 1994///
CY  - New Delhi: 
PB  - Har-Anand Publications
KW  - advertising media planning
KW  - cinema
KW  - communication in export marketing
KW  - conventional mass
KW  - current trends
KW  - international marketing communication
KW  - mail media
KW  - marketing communication
KW  - packaging
KW  - public relation
KW  - radio
KW  - sales promotion
KW  - television
ER  -