Ries, Al <br/><br/>
Marketing warfare 
by Al Ries and Jack Trout 
 - 1st ed. 
 - New York:   Penguin Books USA Inc.  1986 
 - viii, 213p., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>0452258618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>beer war<br/>burger war<br/>cola war<br/>competition<br/>computer war<br/>defence<br/>force<br/>marketing general<br/>marketing war<br/>strategy tactics
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE