Doyle, Gillian <br/><br/>
Understanding media economics 
by Gillian Doyle 
 - 2nd ed. 
 - London:   Sage Publications Ltd.  2013 
 - xii, 216p., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781412930772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>copyrights<br/>corporate growth<br/>corporate strategies<br/>demand<br/>economics of content supply<br/>media and advertising<br/>media economics<br/>media economics<br/>mulri platform<br/>networks<br/>public policy
<br/><br/><label>Dewey Class. No.: </label>302.23  / DOY