Rapp, Stan <br/><br/>
Maximarketing: the new direction in advertising, promotion, and marketing strategy 
by Stan Rapp and Thomas L. Collins 
 - 1st ed. 
 - New York:   McGraw-Hill, Inc.  1989 
 - xiii, 278p., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0452262380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>marketing<br/>sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8  / COL