TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L.
TI  - Maximarketing: the new direction in advertising, promotion, and marketing strategy
SN  - 0452262380
U1  - 658.8 
PY  - 1989///
CY  - New York: 
PB  - McGraw-Hill, Inc.
KW  - advertising
KW  - marketing
KW  - sales promotion
ER  -