Seiden, Hank <br/><br/>
Advertising pure and simple 
by Hank Seiden 
 - New York:   AMACOM  1977 
 - viii, 198p.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>08144254275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>awards<br/>concept vs. execution<br/>fear<br/>introduce product<br/>matter conscience<br/>naming names<br/>print<br/>sell car<br/>show biz vs. advertising business<br/>television commercial<br/>testimonial<br/>woman<br/>youth market
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEI