Chunawala, S. A. <br/><br/>
Advertising theory and Practice 
by S. A. Chunawala, K. J. Kumar, K. C. Sethia, G. V. Subramanian and V. G. Suchak 
 - Bombay:   Himalaya Publishing House  1993 
 - 421p.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8170407419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies<br/>budget<br/>career<br/>communications<br/>creativity<br/>economic aspects<br/>effective advertisement<br/>kinds of advertising<br/>marketing mix<br/>media for advertising<br/>media research<br/>product research<br/>research<br/>social aspects
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU