TY  - BOOK
AU  - Chunawala, S. A.
AU  - Kumar, K. J.
AU  - Sethia, K. C.
AU  - Subramanian, G. V.
AU  - Suchak, V. G.
TI  - Advertising theory and Practice
SN  - 8170407419
U1  - 659.1 
PY  - 1993///
CY  - Bombay: 
PB  - Himalaya Publishing House
KW  - advertising
KW  - advertising agencies
KW  - budget
KW  - career
KW  - communications
KW  - creativity
KW  - economic aspects
KW  - effective advertisement
KW  - kinds of advertising
KW  - marketing mix
KW  - media for advertising
KW  - media research
KW  - product research
KW  - research
KW  - social aspects
ER  -