Lois, George <br/><br/>
What's the big idea ? 
by George Lois with Bill Pitts 
 - Middlesex:   Penguin Books Ltd.  1993 
 - 288p., ind.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>0452269385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>be careful<br/>celebrities<br/>create big idea<br/>creative approch research<br/>ego problem<br/>execute big idea<br/>marketing<br/>minority opinion<br/>nourish big idea<br/>political advertising<br/>positioning<br/>propaganda<br/>reluctant clients<br/>seemingly outrageous<br/>sex in advertising<br/>simplify marketing<br/>slogan<br/>small budget
<br/><br/><label>Dewey Class. No.: </label>659.1  / LOI