Pope, Daniel <br/><br/>
The making of modern advertising 
by Daniel Pope 
 - New York:   Basic Books, Inc.  1983 
 - x, 340p., notes, ind.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>0465043259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising's effects on industry<br/>age of advertising<br/>agencies of persuation<br/>ethics of persuation<br/>industry's demand for advertising<br/>message of persuation
<br/><br/><label>Dewey Class. No.: </label>659  / POP