TY  - BOOK
AU  - Pope, Daniel
TI  - The making of modern advertising
SN  - 0465043259
U1  - 659 
PY  - 1983///
CY  - New York: 
PB  - Basic Books, Inc.
KW  - advertising's effects on industry
KW  - age of advertising
KW  - agencies of persuation
KW  - ethics of persuation
KW  - industry's demand for advertising
KW  - message of persuation
ER  -