Darby, Mark <br/><br/>
Alliance brand : fulfilling the promise of partnering 
by Mark Darby 
 - West Sussex:   John Wiley and Sons Ltd.  2006 
 - xxxii, 376p., app., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0470032189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>alliances to creative value<br/>attractiveness of assets<br/>brand<br/>clarity on core competences<br/>effective strategy choice<br/>strategic alliances<br/>winning with alliances
<br/><br/><label>Dewey Class. No.: </label>658.044  / DAR