TY  - BOOK
AU  - Wright, John S.
AU  - Warner, Daniel S.
TI  - Speaking of advertising
T2  - McGraw-Hill series in marketing and advertising
U1  - 659.1 
PY  - 1963///
CY  - New York: 
PB  - McGraw-Hill 
KW  - advertising
KW  - marketing
ER  -