TY  - BOOK
AU  - Watkins, Julian Lewis
TI  - The 100 greatest advertisements : who wrote them and what they did
SN  - 0486205401
U1  - 659.1 
PY  - 1959///
CY  - New York: 
PB  - Dover Publications
KW  - advertising
KW  - marketing
KW  - retail trade
KW  - selling
ER  -