Blair, Mark <br/><br/>
The 360 degree brand in Asia : creating more effective marketing communications 
by Mark Blair, Richard Armstrong and Mike Murphy 
 - Singapore:   John Wiley and Sons (Asia) Pte. Ltd.  2003 
 - xvi, 215p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0470820578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>brand challenge<br/>brand idea<br/>brand involvement<br/>brand loyalty<br/>case study<br/>collaborative partnerships<br/>communication in marketing<br/>creating interplay<br/>due diligence<br/>integration redefined<br/>new brand environment
<br/><br/><label>Dewey Class. No.: </label>658.827095  / BLA