TY  - BOOK
AU  - Blair, Mark
AU  - Armstrong, Richard
AU  - Murphy, Mike
TI  - The 360 degree brand in Asia : creating more effective marketing communications
SN  - 0470820578
U1  - 658.827095 
PY  - 2003///
CY  - Singapore: 
PB  - John Wiley and Sons (Asia) Pte. Ltd.
KW  - brand
KW  - brand challenge
KW  - brand idea
KW  - brand involvement
KW  - brand loyalty
KW  - case study
KW  - collaborative partnerships
KW  - communication in marketing
KW  - creating interplay
KW  - due diligence
KW  - integration redefined
KW  - new brand environment
ER  -