Allen, Judy

Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen - Ontario: John Wiley and Sons Canada Ltd. 2004 - xxii, 246p., app., ind. 24 cm x 16 cm

0470833874


customising customer service requirements
diversification
market development
marketability
marketing
soliciting sales
special events industry
targeting your talents

394.0686 / ALL