Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows
by Barry Siskind
- Ontario: John Wiley and Sons Canada Ltd. 2005
- xiv, 301p., ind. 23 cm x 15 cm
0470834692
breaking the ice budgeting and financial management create your three dimensional marketing experience disengaging enhancements exibiting objectives gathering information marketing pre show briefing pre show promotion right event trade shows