TY  - BOOK
AU  - Siskind, Barry
TI  - Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows
SN  - 0470834692
U1  - 659.152 
PY  - 2005///
CY  - Ontario: 
PB  - John Wiley and Sons Canada Ltd.
KW  - breaking the ice
KW  - budgeting and financial management
KW  - create your three dimensional marketing experience
KW  - disengaging
KW  - enhancements
KW  - exibiting objectives
KW  - gathering information
KW  - marketing
KW  - pre show briefing
KW  - pre show promotion
KW  - right event
KW  - trade shows
ER  -