TY  - BOOK
AU  - Balaraman, Murali
TI  - Customer to human : the CX factor in modern business
SN  - 9780670095650
U1  - 658.812 
PY  - 2021///
CY  - Gurugaon: 
PB  - Penguin Random House
KW  - business
KW  - consumer satisfaction
KW  - customer experience
KW  - execution
KW  - innovation
KW  - strategy
ER  -