Guber, S. Selina <br/><br/>
Marketing to and through kids 
by Selina S. Guber and John Berry 
 - New York:   McGraw Hill Inc.  1993 
 - xx, 234p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070251118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and children<br/>case study<br/>children as consumers<br/>influence<br/>kids shop<br/>marketing research<br/>printed word<br/>tv advertising
<br/><br/><label>Dewey Class. No.: </label>658.8348  / GUB