Baker, Susan <br/><br/>
New consumer marketing : managing a living demand system 
by Susan Baker 
 - 5th ed. 
 - West Sussex:   John Wiley and Sons Ltd.  2003 
 - xii, 204p., notes, ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0470844825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand owners and retailers<br/>consumer<br/>consumer marketing<br/>creation<br/>delivery<br/>demand system management<br/>earthquake<br/>marketing<br/>value definition
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK