Duffy, Neill <br/><br/>
Passion branding : harnessing the power of emotion to build stromg brands 
by Neill Duffy with Jo Hooper 
 - England:   John Wiley and Sons Ltd  2003 
 - xiii, 249p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0470850523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ambush marketing<br/>brand building<br/>brand name product<br/>building brands<br/>case studies<br/>marketing<br/>passion branding<br/>passion economy<br/>passion platform<br/>quantitative and qualitative measures<br/>strategic passion branding management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUF