Ahonen, Tomi T. <br/><br/>
3G marketing : communities and strategic partnerships 
by Tomi T. Ahonen, Timo Kasper and Sara Melkko 
 - New Jersey:   John Wiley and Sons Inc.  2004 
 - xxiii, 332p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0470851007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>billing<br/>branding<br/>cellular telephone equipment industry<br/>cellular telephone services industry<br/>combatting churn<br/>distribution<br/>market intelligence<br/>marketing<br/>marketing plan<br/>partnership<br/>portal<br/>promotion<br/>reachability<br/>segmentation<br/>selling mobile service<br/>service adoption<br/>service development and management<br/>tariffing<br/>terminal
<br/><br/><label>Dewey Class. No.: </label>384.530688  / AHO