TY  - BOOK
AU  - Ahonen, Tomi T.
AU  - Kasper, Tomi
AU  - Melkko, Sara
TI  - 3G marketing : communities and strategic partnerships
SN  - 0470851007
U1  - 384.530688 
PY  - 2004///
CY  - New Jersey: 
PB  - John Wiley and Sons Inc.
KW  - billing
KW  - branding
KW  - cellular telephone equipment industry
KW  - cellular telephone services industry
KW  - combatting churn
KW  - distribution
KW  - market intelligence
KW  - marketing
KW  - marketing plan
KW  - partnership
KW  - portal
KW  - promotion
KW  - reachability
KW  - segmentation
KW  - selling mobile service
KW  - service adoption
KW  - service development and management
KW  - tariffing
KW  - terminal
ER  -