Abram, John <br/><br/>
The seven myths of customer management : how to be customer-driven without being customer-led 
by John Abram and Paul Hawkes 
 - West Sussex:   John Wiley and Sons Ltd.  2003 
 - xiv, 221p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>047085880X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>aligning product strategy<br/>customer attitude<br/>customer leadership<br/>customer relations<br/>management
<br/><br/><label>Dewey Class. No.: </label>658.812  / ABR