TY  - BOOK
AU  - Abram, John
AU  - Hawkes, Paul
TI  - The seven myths of customer management : how to be customer-driven without being customer-led
SN  - 047085880X
U1  - 658.812 
PY  - 2003///
CY  - West Sussex: 
PB  - John Wiley and Sons Ltd.
KW  - aligning product strategy
KW  - customer attitude
KW  - customer leadership
KW  - customer relations
KW  - management
ER  -