Miller, Jon <br/><br/>
The business of brands 
by Jon Miller and David Muir 
 - New Jersey:   John Wiley and Sons Inc.  2004 
 - xvi, 270p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0470862599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>biographies<br/>brand name products<br/>brand strategy<br/>brand value<br/>brands and business<br/>challenge<br/>launch<br/>lower price elasticity<br/>management<br/>market share<br/>marketing<br/>planning<br/>re brand<br/>value added
<br/><br/><label>Dewey Class. No.: </label>658.827  / MIL