TY  - BOOK
AU  - Miller, Jon
AU  - Muir, David
TI  - The business of brands
SN  - 0470862599
U1  - 658.827 
PY  - 2004///
CY  - New Jersey: 
PB  - John Wiley and Sons Inc.
KW  - biographies
KW  - brand name products
KW  - brand strategy
KW  - brand value
KW  - brands and business
KW  - challenge
KW  - launch
KW  - lower price elasticity
KW  - management
KW  - market share
KW  - marketing
KW  - planning
KW  - re brand
KW  - value added
ER  -