Upshaw, Lynn B. <br/><br/>
Building brand identity : a strategy for success in a hostile marketplace 
by Lynn B Upshaw 
 - New York:   John Wiley and Sons, Inc.  1995 
 - xiv, 354p., notes, ref., ins.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>047104220X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand identity strategy<br/>cases<br/>creative the interactive identity<br/>evaluating brand reality<br/>humanising the identity<br/>individualising the customer<br/>managing identity in real world<br/>minding the brand identity<br/>promoting a power positioning
<br/><br/><label>Dewey Class. No.: </label>658.827  / UPS