TY  - BOOK
AU  - Upshaw, Lynn B.
TI  - Building brand identity : a strategy for success in a hostile marketplace
SN  - 047104220X
U1  - 658.827 
PY  - 1995///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - brand identity strategy
KW  - cases
KW  - creative the interactive identity
KW  - evaluating brand reality
KW  - humanising the identity
KW  - individualising the customer
KW  - managing identity in real world
KW  - minding the brand identity
KW  - promoting a power positioning
ER  -