Leeflang, Peter S. H. <br/><br/>
Modeling markets : Analyzing marketing phenomena and improving marketing decision making 

 - 1st ed 
 - New York  Springer  2015 
 - 408p.  ref., app., ind.  24 cm x 16 cm 
 - International series in quantitative marketing .
<br/><br/><label>ISBN: </label>978-1-4939-4087-5 
<br/><br/><label>Subjects--Topical Terms: </label>--marketing--mathematical models--decision making
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOD