TY  - GEN
AU  - Leeflang, Peter S. H.
AU  - Wieringa, Jaap E.
AU  - Bijmolt, Tammo H. A.
AU  -  Tammo H. A. Bijmolt, and Koen H. Pauwels
AU  - Pauwels, Koen H.
TI  - Modeling markets : Analyzing marketing phenomena and improving marketing decision making
T2  - International series in quantitative marketing
SN  - 978-1-4939-4087-5
U1  - 658.802 
PY  - 2015///
CY  - New York
PB  - Springer
KW  - marketing
KW  - mathematical models
KW  - decision making
ER  -