TY  - BOOK
AU  - O'keefe, Steve
TI  - Complete guide to internet publicity : creating and launching successful online campaigns
SN  - 0471105805
U1  - 659.02854678 
PY  - 2002///
CY  - New York: 
PB  - John Wiley and Sons, Inc.
KW  - chat tours
KW  - direct marketing
KW  - e mail news releases
KW  - fancy promotions
KW  - internet advertising
KW  - internet in publicity
KW  - online news
KW  - online seminars
KW  - syndicating your promotions
KW  - web site registration
ER  -