Blakeman, Robyn <br/><br/>
Integrated marketing communication : creative strategy from idea to implementation 

 - 3rd ed 
 - Lanham  Rowman and Littlefield  2018 
 - viii, 359p.  glos., bib., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>978-1-5381-0105-6 
<br/><br/><label>Subjects--Topical Terms: </label>--communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / BLA