Skinner, Bruce E. <br/><br/>
Event sponsorship 
by Bruce E. Skinner and Vladimir Rukavina 
 - New Jersy:   John Wiley and Sons Inc.  2003 
 - xxii, 298p., app., ind.  24 cm x 20 cm 
 - The Wiley event management series .
<br/><br/><label>ISBN: </label>0471126012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>benefits<br/>corporate sponsorship<br/>creating the proper image in the eyes of your sponsors<br/>creative approach<br/>effective sponsorship proposal<br/>global event sponsorship<br/>importance of networking<br/>legal issues<br/>outstanding events sell sponsorship<br/>research<br/>special events<br/>sponsorship evaluation process<br/>sponsorship marketing plan<br/>sponsorship sales<br/>staff, client relationship
<br/><br/><label>Dewey Class. No.: </label>659.285  / SKI