Event sponsorship - Skinner, Bruce E.; Rukavina, Vladimir (New Jersy: John Wiley and Sons Inc., 2003)
Keywords: benefits; corporate sponsorship; creating the proper image in the eyes of your sponsors; creative approach; effective sponsorship proposal; global event sponsorship; importance of networking; legal issues; outstanding events sell sponsorship; research; special events; sponsorship evaluation process; sponsorship marketing plan; sponsorship sales; staff, client relationship