TY  - BOOK
AU  - Skinner, Bruce E.
AU  - Rukavina, Vladimir
TI  - Event sponsorship
T2  - The Wiley event management series
SN  - 0471126012
U1  - 659.285 
PY  - 2003///
CY  - New Jersy: 
PB  - John Wiley and Sons Inc.
KW  - benefits
KW  - corporate sponsorship
KW  - creating the proper image in the eyes of your sponsors
KW  - creative approach
KW  - effective sponsorship proposal
KW  - global event sponsorship
KW  - importance of networking
KW  - legal issues
KW  - outstanding events sell sponsorship
KW  - research
KW  - special events
KW  - sponsorship evaluation process
KW  - sponsorship marketing plan
KW  - sponsorship sales
KW  - staff, client relationship
ER  -