Ziccardi, Donald <br/><br/>
Master minding the store : advertising, sales promotion and the new marketing reality 
by Donald Ziccardi and David Moin 
 - New York:   John Wiley and Sons, Inc.  1997 
 - xxii, 310p., ref., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471139106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>budgeting<br/>consumer competitior<br/>creating developing brand image<br/>creative<br/>creative adaptation for the media<br/>game plan<br/>marketing<br/>marketing plan<br/>measuring results<br/>media planning<br/>personal selling<br/>point of purchase<br/>positioning company<br/>public relations<br/>reatil trade<br/>sales promotion<br/>timetables
<br/><br/><label>Dewey Class. No.: </label>658.87  / ZIC